PROJECT: Create visuals to represent the new partnership fo the Detroit Lions and UMCU through digital ads, promotional products, and NFL activations.
GOAL: Introduce UMCU to Detroit and the Metro-Detroit area. We chose to introduce ourselves as UMCU across all platforms, instead of the “University of Michigan Credit Union so potential members don’t think they have to have an affiliation with the University.
CONCEPT: Work to introduce a positive reputation and gain awareness in the Metro Detroit and Detroit area. All copy has to explain what we are and what we can offer to potential members. The first design items delivered will be introductory for the first few years as we build up a rapport with the Detroit and Metro-Detroit Community.
RESPONSIBILITIES: I extended creative experiences across multiple channels: digital display ads, promotional items, and the NFL LED boards.
Client: The Lions | Copy: Haley Burrill