As an intern for Michigan Creative, the summer of 2012, I was put on a project for the University of Michigan's Division of Public Safety and Security DPSS.
PROJECT: The Michigan Creative Team asked me to create a storyboard to attract freshmen orientation students with a hilarious but serious message about safety and general awareness as a student on University of Michigan's campus.
CONCEPT/GOAL: Create something attractive for new students (17-18 yrs) that simultaneously delivered important messages during their freshman orientation.
RESPONSIBILITIES: I wrote the script and drew out the characters in a storyboard fashion for the animator, Shannon Kohlitz to follow and replicate.
Writing: Caili Dalian | Art Direction: Kelly Fugilini and MCreative Team | Animation by Shannon Kohlitz | Song by Dick Siegel.