PROJECT: Create a series of 7 posters to promote Steelcase Furniture’s Installation Classes.
GOAL: Promote installers to complete all of their courses in training in a timely manner.
CONCEPT: As they completed each class, they received a puzzle piece on their profile. At the bottom you’ll see that the color blocks are filled in as each class is completed. It creates a logo lockup for this internal program.
RESPONSIBILITIES: Concept and designing the posters. Copy provided by Kevin Moss of Steelcase.
Client: Steelcase | Art Direction: Kevin Moss
Below is the format that Steelcase chose to move forward with. They wished to keep each poster with a similar layout. Ultimately, we went with a monochromatic color layout. The Blue gallery below are the final results. Click on each image to view more closely.
PROJECT: Create a 2 posters for a Steelcase Intern-hosted internal event. In the photos below, I completed the 2019 posters. These are the two posters to the right. They are placed next to 2018 posters to show how I evolved the banners to be simpler, more straight-forward, and easier to read.
GOAL: Design posters to fall in line with previous year’s posters, while also upgrading the design. Simple fixes I made to upgrade the design were typeface updates, leading and kerning fixes, as well as adding a deeper contrast between colors.
CONCEPT: Explain how intuition helps speed along the process for execution. In this case, installers who have more intuition do less cognitive work with trying to figure out how to put together a piece of furniture, and can move into the manual work and actual execute the product. The less intuition you have, the more cognitive work you have to do before moving towards execution.
RESPONSIBILITIES: Creating visuals and designing the posters.
Steelcase Furniture, based out of Grand Rapids Michigan, asked me to create a cartoon-themed infographic highlighting their installer’s training journey.
PROJECT: Create an infographic that was informational, yet eye-catching.
GOAL: Let installers know they have multiple ways of learning their products through multiple platforms. They can provide feedback and have the autonomy to take advantage of their careers through these multiple resources.
CONCEPT: Make a comic book with quirky, “childish” drawings to catch the eyes of the installers, to encourage the reading of this information.
After creating a few different versions, the client picked the “VOI JOURNEY” option because of its fun nature and eye-catching colors.